Content marketing is a long-term play with compounding results. The first few months there won’t feel like there’s much traction, but as time goes on, you’ll see the results piling on top of themselves.
Package One
Months one and two:
- Kickoff meeting
- Technical and on-page SEO audit performed and errors corrected within ability and optimizations made
- Competitor analysis performed
- Customer value journey created
- 12-month flexible content strategy established with a content catalog
- Google Business profile reviewed and optimized if needed
$6000/month
Subsequent months:
- Weekly technical and on-page SEO audit with optimizations
- Four (4) blogs researched and written per month with at least one (1) social post per blog, and corresponding email as it makes sense
- Refresh older content and optimize as needed
- Determine additional areas within the customer journey for content to be distributed
- Monthly report with analytics
- Weekly marketing meeting
Package Two
Months one and two:
- Technical and on-page SEO audit performed and errors corrected within ability and optimizations made
- Competitor analysis performed
- Customer value journey created
- 6-month flexible content strategy established with a content catalog
$5000/first month (audit and optimizations)
$4000/each subsequent month
Subsequent months:
- Weekly technical and on-page SEO audit with optimizations
- Two (2) articles researched and written per month with at least one (1) social post per article
- Monthly report with analytics
- Monthly marketing meeting
A La Carte Services
Blog Writing
Every blog is researched, subject matter experts are interviewed (when applicable), and keyword research is performed for SEO value. You provide the article’s topic, and I’ll do the rest. Please consider a content strategy if you need help determining articles.
Approximately $950/article
Content Strategy
Based on your goals, a content strategy is created, taking SEO and conversions into account.
I’ll work within your funnel/flywheel (or whatever theory you subscribe to) with your sales team and do a lite competitor analysis to create a strategy that resonates with your audience.
12 article outlines provided.
$1200
Competitor Analysis
What’s your competitor doing well, and what opportunities are they missing?
I’ll do the research and compile a complete competitor content analysis with you and two competitors.
$500
Customer Journey Map
Not sure what your customer journey looks like? I’m happy to help. I’ll audit your current resources and interview your team to create a customer journey. It will include assets you have and assets you’re missing.
I use a model very similar to Digital Marketer’s Customer Value Journey.
$600
SEO Audits
DIY Implementation
A comprehensive SEO audit is performed on your site. You’ll receive a spreadsheet of errors and optimizations for your web development team to implement.
$300
Assisted Implementation
All the same as above, but I’ll help implement changes on your site. I’m no developer, but I know my way around WordPress, Hubspot, Squarespace, and popular website builders. Services include things like fixing broken links, adding meta descriptions, adding internal linking, streamlining redirects, etc.
$150/hour
Consulting
I’m happy to work with you and your team to provide content marketing, content writing, and SEO guidance.
$150/hour